Opportunities - Creation of Tone

Opportunities – Creation of Tone


One of the opportunities you have as a producer is to install your own ethos or ideology. This can be achieved through the tone of your ident. Serious tones are more likely to attract a more mature audience. The tone of an ident will be affected by its use of colours, therefore determining its audience. 



The tone of this ident is bright and colourful as it includes clips from popular family Disney films, therefore the target audience for this channel would of course be families and young children. The light colours indicate that the films shown will be child appropriate, therefore making it more appealing to a younger audience.



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