Assignment 2

Assignment 2 - Understand the opportunities and limitations of onscreen graphic representation

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Purpose - Marketing

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Marketing Idents can also be a useful marketing tool if a channel wants to consistently promote a new show or a returning series. An example of this could be Channel 4's ident for The Simpsons. Channel 4 could potentially release a Simpsons themed ident every time a new series comes out. 
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Creative Communication - Enhancing Ideas

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Creative Communication - Enhancing Ideas Channels often create a particular type of ident that the audience reacts really well to; if they like it, then they will expect to see a development of that type of ident and expect to see more of a similar style. An example of this can be through Channel 4's 'The Simpsons' idents, as different ones were released on account of a new series coming out. This means that the audience could always look forward for 'what Channel 4 will bring out' whenever a new series would come on. A similar example of a Simpsons ident could be on Sky 1, as they have also created Simpsons themed idents. 
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Design - Screen Tempo

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Screen Tempo The pace of an ident is either slowed down or increased to match the type of target audience and the show that is about to come on. For example, BBC One used a fast-paced edit of an ident with people playing football before an England match in real life. This means that those watching it will be more excited for what they are about to see as it mentally prepares them for it. 
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