Unit 32 Designing Idents for Television

Creative Communication - Appealing to a Target Audience Channels can use celebrity endorsements in order to appeal to their target audience. Therefore, if their target audience is a younger age category, then they will use celebrities that are popular amongst that particular age group. The same would apply to those who are older.  Channels can also choose to include references in their idents to shows that their target audiences are fans of, therefore connecting with them in a way that it would make the ident (and the channel) stand out more towards them. 

Creative Communication - Creating Under Pressure of Time and Budget Time Time can be a major restriction for producers as the more rushed they are, the less thought and effort will be put into the actual ident. It is important that time is invested into creating an ident in order for it to effectively appeal to the channel's target audience, otherwise, it may be an entire waste of time and money.  Budget Smaller scale channels may not be able to compete with companies such as The BBC when it comes to budget, as they are the ones who have the largest funds available for investment. Although having a larger budget will result in the channel having a more appealing ident, those with smaller budgets can create idents with much more meaning even if it meant that it has less effects than the idents shown on The BBC. 

Creative Communication - Communicating Visual Ideas to a Nonvisual Audience Producers can choose to include physical objects, animals or people that the audience will feel connected to and admire. For example, Sky Arts used a Dalmation in its ident later shaking off different colours of paint and splattering it all over the wall. This would visually appeal to both dog lovers and those who love art (of course, all those viewing Sky Arts). Although the creators cleverly used CGI on this, they still included a type of animal that the majority of households truly admire, therefore drawing their attention to the screen. 

Creative Communication - Pushing the Technology Up-to-date softwares allow producers to create unique and never-seen-before idents as they have the capability of creating an ident that isn't the same as something that has to be physically filmed. Sky 1, 2 and 3's boxes idents are an example of producers using CGI as they are images that cannot be conducted in real life. This makes it visually appealing to the target audience as it attracts their attention and makes them think "That is clever, I wonder how they did that" as it stands out to the human and cartoon movements usually seen on tv. 

Creative Communication - Enhancing Ideas Channels often create a particular type of ident that the audience reacts really well to; if they like it, then they will expect to see a development of that type of ident and expect to see more of a similar style. An example of this can be through Channel 4's 'The Simpsons' idents, as different ones were released on account of a new series coming out. This means that the audience could always look forward for 'what Channel 4 will bring out' whenever a new series would come on. A similar example of a Simpsons ident could be on Sky 1, as they have also created Simpsons themed idents. 

Limitations - Analogue and Digital Recording and Transmission Systems An advantage to using digital over analogue signals is that unwanted noise can be cancelled out. Creating Digital idents will allow producers to create a clearer sound and picture, therefore making it appeal more to its target audience.