Creative Communication - Communicating Visual Ideas to a Nonvisual Audience

Creative Communication - Communicating Visual Ideas to a Nonvisual Audience

 Producers can choose to include physical objects, animals or people that the audience will feel connected to and admire. For example, Sky Arts used a Dalmation in its ident later shaking off different colours of paint and splattering it all over the wall. This would visually appeal to both dog lovers and those who love art (of course, all those viewing Sky Arts).



Although the creators cleverly used CGI on this, they still included a type of animal that the majority of households truly admire, therefore drawing their attention to the screen. 

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