Creative Communication - Pushing the Technology

Creative Communication - Pushing the Technology

 Up-to-date softwares allow producers to create unique and never-seen-before idents as they have the capability of creating an ident that isn't the same as something that has to be physically filmed.

Sky 1, 2 and 3's boxes idents are an example of producers using CGI as they are images that cannot be conducted in real life. This makes it visually appealing to the target audience as it attracts their attention and makes them think "That is clever, I wonder how they did that" as it stands out to the human and cartoon movements usually seen on tv. 

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