Creative Communication - Appealing to a Target Audience

Creative Communication - Appealing to a Target Audience
Channels can use celebrity endorsements in order to appeal to their target audience. Therefore, if their target audience is a younger age category, then they will use celebrities that are popular amongst that particular age group. The same would apply to those who are older. 

 Channels can also choose to include references in their idents to shows that their target audiences are fans of, therefore connecting with them in a way that it would make the ident (and the channel) stand out more towards them. 

Comments

Post a Comment

Popular posts from this blog

Creative Communication - Creating Under Pressure of Time and Budget

Creative Communication - Creating Under Pressure of Time and Budget Time Time can be a major restriction for producers as the more rushed they are, the less thought and effort will be put into the actual ident. It is important that time is invested into creating an ident in order for it to effectively appeal to the channel's target audience, otherwise, it may be an entire waste of time and money.  Budget Smaller scale channels may not be able to compete with companies such as The BBC when it comes to budget, as they are the ones who have the largest funds available for investment. Although having a larger budget will result in the channel having a more appealing ident, those with smaller budgets can create idents with much more meaning even if it meant that it has less effects than the idents shown on The BBC. 
Read more

Creative Communication - Appreciation of Desired Tone

Creative Communication - Appreciation of Desired Tone Audiences will appreciate the tone of an ident if it matches with the channel's overall ethos. For example, the majority of BBC's idents are based on nature, animals, multicultural societies and daily activities. This represents the overall aim of the channel to inform, educate and entertain, therefore covering all aspects of their ethos.
Read more