Limitations - Size

Limitations - Size

 The most frequent width vs height ratio on newer televisions are 16:9, whereas older televisions have less space. This impacts the types of idents producers can create as it is pointless creating a particular type if the audience are unable to view it. Channels that appeal to the older generations such as BBC One can be an example of having to ensure idents fit within a smaller screen, as it older viewers may have older television sets. Therefore BBC One must focus on keeping all text towards the middle of the screen so that those with older televisions are still capable of viewing them. 

 Channels that have a younger target audience may differ to this, as younger viewers are more likely to have updated televisions. This means that they have enough television quality to view different types of idents on larger screens, therefore producers will be able to come up with different ways of arranging their ident so that it fits the entire screen. 

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