Purpose - Branding

Branding

A company's ethos and aims can be reflected by on its idents. Having a brand will allow a channel's target audience to associate any programmes to that channel, especially when an ident is consistently played.

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Purpose - Marketing

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Marketing Idents can also be a useful marketing tool if a channel wants to consistently promote a new show or a returning series. An example of this could be Channel 4's ident for The Simpsons. Channel 4 could potentially release a Simpsons themed ident every time a new series comes out. 
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Design - Screen Tempo

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Screen Tempo The pace of an ident is either slowed down or increased to match the type of target audience and the show that is about to come on. For example, BBC One used a fast-paced edit of an ident with people playing football before an England match in real life. This means that those watching it will be more excited for what they are about to see as it mentally prepares them for it. 
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