Purpose - Branding
Branding
A company's ethos and aims can be reflected by on its idents. Having a brand will allow a channel's target audience to associate any programmes to that channel, especially when an ident is consistently played.
Creative Communication - Creating Under Pressure of Time and Budget
Creative Communication - Creating Under Pressure of Time and Budget Time Time can be a major restriction for producers as the more rushed they are, the less thought and effort will be put into the actual ident. It is important that time is invested into creating an ident in order for it to effectively appeal to the channel's target audience, otherwise, it may be an entire waste of time and money. Budget Smaller scale channels may not be able to compete with companies such as The BBC when it comes to budget, as they are the ones who have the largest funds available for investment. Although having a larger budget will result in the channel having a more appealing ident, those with smaller budgets can create idents with much more meaning even if it meant that it has less effects than the idents shown on The BBC.
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