Opportunities - Display of Text Based Information

Opportunities – Display of text based information



Text is supplied onscreen as a way of providing information to the audience, however channels use on screen graphics as a way to brighten the text up and make it more appealing. 


This is an example of an ident from BBC One that has text with on screen graphics. This ident also has a moving image next to it as it represents what is about to come on (live football). The rest of the text tells the audience what the following programmes are on afterwards, which could potentially allow viewers to schedule when to tune in for the news. Many on screen texts are considered boring however this particular ident has a lot to look at as well as it being informative. 

Comments

Post a Comment

Popular posts from this blog

Creative Communication - Creating Under Pressure of Time and Budget

Creative Communication - Creating Under Pressure of Time and Budget Time Time can be a major restriction for producers as the more rushed they are, the less thought and effort will be put into the actual ident. It is important that time is invested into creating an ident in order for it to effectively appeal to the channel's target audience, otherwise, it may be an entire waste of time and money.  Budget Smaller scale channels may not be able to compete with companies such as The BBC when it comes to budget, as they are the ones who have the largest funds available for investment. Although having a larger budget will result in the channel having a more appealing ident, those with smaller budgets can create idents with much more meaning even if it meant that it has less effects than the idents shown on The BBC. 
Read more

Creative Communication - Appreciation of Desired Tone

Creative Communication - Appreciation of Desired Tone Audiences will appreciate the tone of an ident if it matches with the channel's overall ethos. For example, the majority of BBC's idents are based on nature, animals, multicultural societies and daily activities. This represents the overall aim of the channel to inform, educate and entertain, therefore covering all aspects of their ethos.
Read more