Opportunities - Branding of Content

Opportunities – Branding of Content

This is the idea that it broadcasts. This is to make it clear to the target audience what channel it is going to be broadcasted from.


The logo and brand of a channel represents the aims and values of the channel itself, therefore reflecting this on their idents that are shown in between channels. This is to increase brand loyalty and viewing figures. 



Here is an example of a Sky Cinema ident for its own Disney film channel. The ident still contains connotations of Disney’s logo (sparkles and fantasy music). The ident at the beginning is interesting for viewers as they must continue watching to find out what is being ‘advertised’ on the ident. The sparkles ad fireworks creating interesting shapes is also a relation to Disney as it related to the fireworks behind Disney’s castle, therefore maintaining the audience’s focus.

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