Limitations - Aspect Ratio

Limitations - Aspect Ratio

 If the ident is created at a 16:9 source and is shown on a 4:3 monitor, black bars will appear at the top and the bottom of the screen, cutting off what could be essential parts of the ident. 

 If the ident is created at a 4:3 source but it shown on a 16:9 monitor, then black bars will appear on both sides of the screen. Therefore, producers must conduct extra research on its target audience and what television sets they own as creating an ident that is not entirely view-able to its target audience will be not only pointless but a waste of time and money as it will not send out the message that the channel wants to send out. 

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