Purpose - Segmentation within Scheduling

Segmentation within Scheduling

Non-commercial channels like the BBC do not have time between programmes to include adverts, as all of their programmes are either 30 minutes or an hour long. This means that there is only time available for idents. Idents can be useful for providing information, promote a variety of programming, filling time in-between channels and allowing breaks for members of staff working in the studio. 

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