Purpose - Scheduling

Scheduling

Channel schedules must be kept organised, which is where an ident will come in handy as not only does it divide shows, it is an opportunity for the channel to explain to the audience what is about to appear on the next show. This may keep the audience from switching over to other channels due to boredom as they will have some information on the next showing, therefore maintaining audience flow. 



This is an example of maintaining audience flow as all of the characters featured in a popular show (EastEnders) are shown looking and smiling at something, which will make the audience feeling intrigued wanting to know what they are looking at. This is an effective way of keeping the audience's attention as well as dividing time between programmes. 




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