Purpose - Packaging and Re-packaging

Packaging and Re-Packaging

Idents serve as an anchor of meaning that reflects their ethod. BBC most recently changed their idents to reflect their fourth and new ethos of celebrating cultural diversity. They responded to this change by repackaging their idents away from their circular branding to spaces in the UK that celebrates diversity. 

The repackaging of the BBC this year revolves around portraying the lives of people in different communities and their interests and hobbies. The BBC have also chosen to include different groups of people to portray the diversity within modern Britain. 

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