Design - Space and Time

Space

E4's target audience are aged between 14-36 year olds; therefore their channel idents will be more colourful and appealing due to them being young, providing their target audience with more to look at. Younger audiences will need more colours and settings to keep them interested in what is going on onscreen. The ident also shows a man drawing eyes that resemble a cartoon version of female breasts, which is included to humour the young audience as it is subtle yet works if you are focused on the screen. 

However, the BBC's target audience (aged between 22-55) will not require as much colours and much to look at as their audience are more mature. BBC's idents are more professional as they can be used to fill time in before something serious comes on like the news, in order to allow the studio to prepare setting up for going live. 
Time

Channel idents like E4's could be longer as they need to fill time in before a scheduled time, however younger audiences may not have a long enough attention span for a log ident. However, the BBC may have to edit their idents longer in case they have to fill in time before live news which gives the studio time to prepare. The BBC's target audience may have a longer attention span as they could be awaiting the news or just because they are more mature. 

Comments

Post a Comment

Popular posts from this blog

Creative Communication - Creating Under Pressure of Time and Budget

Creative Communication - Creating Under Pressure of Time and Budget Time Time can be a major restriction for producers as the more rushed they are, the less thought and effort will be put into the actual ident. It is important that time is invested into creating an ident in order for it to effectively appeal to the channel's target audience, otherwise, it may be an entire waste of time and money.  Budget Smaller scale channels may not be able to compete with companies such as The BBC when it comes to budget, as they are the ones who have the largest funds available for investment. Although having a larger budget will result in the channel having a more appealing ident, those with smaller budgets can create idents with much more meaning even if it meant that it has less effects than the idents shown on The BBC. 
Read more

Creative Communication - Pushing the Technology

Image
Creative Communication - Pushing the Technology Up-to-date softwares allow producers to create unique and never-seen-before idents as they have the capability of creating an ident that isn't the same as something that has to be physically filmed. Sky 1, 2 and 3's boxes idents are an example of producers using CGI as they are images that cannot be conducted in real life. This makes it visually appealing to the target audience as it attracts their attention and makes them think "That is clever, I wonder how they did that" as it stands out to the human and cartoon movements usually seen on tv. 
Read more