Design - Interaction with Viewers

Interaction with Viewers

Idents on occasion will interact with viewers, for example, E4's Eefer robot first came out when The Big Bang Theory series returned on the same channel. This was to appeal to the science fans that originally came to watch The Big Bang Theory. This allows the audience to engage with the channel in a unique way as 'eefer' can interact with viewers on Facebook, Twitter, Spotify, YouTube and Instagram. This is an effective way of maintaining humour and purpleness by introducing 'Eefer'. 

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