Design - Density of Information

Density of Information

The ident created by E4 is more-rich in information. This is due to  it being generally longer, along with it having a voice over narrative telling the audience what show is on next and what events are expected to happen, along with 2 characters being shown doing an activity and the appearance of 'eefer' the robot. 'Rich in information' refers to an ident providing a lot of information to the audience, therefore they are more often used before a show is about to come on. 

The BBC One ident is more abstract and less informative (not so rich in information), as no narrative is provided and the actions in the ident are not similar or linked to one another, therefore the audience that watches this will not be informed of what will be on next. This could be due to the majority of BBC's programmes being informative, therefore this ident could be shown before a news segment.