Channel Idents

Channel Idents

Why we use idents: 

- to identify the channel
- to organise the schedule by telling you what is on next
- to fill in time between programmes, providing breakdsfor non-commercial channels
- to create an overall corporate identity
- to create and encourage brand loyalty
- to brand particular content
- to create the tone and make it appeal to the target audience
- for marketing opportunities
- to package and re-package programmes or events

Identifying the Channel

The first ident appeared in 1953 on the BBC as commercial television began to expand and viewers needed to be able to identify different channels. 

Technology has played a major role in the development of idents. 

In 1960, the first "BBC TV" logo within a circle was introduced. 
The most famous ident "the globe" appeared in 1963. It rotated as the BBC TV logo would appear and a voice would announce "this is BBC television". 


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